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Tram Advisory Group

The Tram Advisory Group (TAG) is a stakeholder advisory board formed to promote a better understanding of customer needs and problems encountered by passengers, employees and the management of the Yarra Trams network. The objectives of the TAG are fundamental to the KDR management style of partnerships with passengers, employees and management.

The TAG membership includes tram passengers who are frequent users of the Yarra Trams network, seven of whom have been selected to represent passengers' views, including one representative of passengers with specific needs. Four employee representatives are members of the TAG and will provide feedback from the employees of Yarra Trams.

The group is chaired by Michel Masson, CEO Yarra Trams and the Director - Corporate Affairs, plus the Director - Customer Service & Marketing. The inaugural meeting of the Tram Advisory Group took place in June 2010.

The Tram Advisory Group provides a formal process for our passengers and staff to have direct involvement and a better understanding of the operation of Yarra Trams.

TAG Mission Statement

The Tram Advisory Group provides advice to Yarra Trams on strategic and policy issues and Yarra Trams will have due regard and give due consideration to any advice and recommendations provided by the TAG.

The introduction of TAG is also in keeping with the Victorian Government's aim that "…. Yarra Trams has an open mind to the impact of decisions and business practice so that they properly take into account views, perceptions and concerns of stakeholders."

An agenda is prepared for meetings of the TAG by the CEO of Yarra Trams. TAG will meet at least twice each year to consider and discuss a range of issues impacting passengers and employees of Yarra Trams.

Role and aspirations of Tram Advisory Group

As the operator of the Melbourne tram franchise, we are keen to engage with the community in line with our "Think like a passenger" philosophy.

The Tram Advisory Group provides a new forum for community input, complementing our existing market research and customer feedback channels. A dedicated group of customers and staff will have the opportunity to exchange ideas on a regular basis, to assist in developing a mutual understanding.

Yarra Trams sees the role the Tram Advisory Group as;

Supporting the implementation of the vision;

To think like a passenger
To develop a "zero harm" culture
For continuous improvement
For a tram network as part of an integrated and sustainable public transport solution for Melbourne

To promote;